The Big Brother Myth

Do your employees cringe at the idea of a GPS tracking device in their vehicle? The resistance to “big brother” can be a struggle for employers to overcome and employees may complain about being “spied on” or “a loss of trust.” Some drivers may even threaten to quit if a fleet tracking device is put in the vehicle. Even though drivers are some of the harshest critics of GPS vehicle tracking technology, they actually have a lot to gain.

The Big Brother Myth

Increased Driver Safety

Whether they choose to believe it or not, drivers who speed put themselves at a higher risk for accidents. In fact, the National Highway Traffic Safety Administration says speeding is a factor in one-third of all motor vehicle accidents. With Safety Track’s Speed Alerts, you’ll receive notifications in your email or on your phone if your vehicles exceed the posted speed, a designated speed you select, or both. By eliminating the temptation to speed, your drivers will be far safer, while receiving less traffic tickets. You can even use the automated reports to argue inaccurate speeding fines.

Fight Wrongful Accident Liability

Even when your drivers slow down, accidents can still happen. If your employee gets into a wreck, the police may get an earful of “he-said-she-said.” Individuals may want to sue your business, hoping to get some extra cash for pain and suffering. With a fleet tracking solution, you’ll have concrete records of your driver’s speed, location, direction of travel and more. It can turn a knock-down-drag-out lawyer fight into an open-and-shut case. You’ll keep the points off your driver’s license and the lawyer’s fees off your books.

Driver Incentive Programs

Even with the data on their side, drivers may still resist a GPS Fleet Tracking System.. However, a simple incentive program can change the get even the most stubborn employee on board. After installing Safety Track’s system, you’ll notice a decrease in fuel costs and insurance almost immediately. Taking a portion of that savings and offering it to your safest and most fuel-conscious employees as a gift card, free time off or cash bonus, can show your drivers that fleet tracking devices can work for them. With our Fleet Metrics dashboard application, you easily see who has the fewest Speed Alerts, lowest idle times and more. Print them off and post them in the office to create a friendly competition. You’ll soon have your drivers boasting about saving you money.

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