Fleet Tracking: Getting Buy-In from Drivers

As a business owner, it’s easy to see the advantages of launching a fleet camera system. The benefits might not be as readily apparent to your drivers, however.

Getting driver buy-in is a crucial part of launching dash cams, fleet cameras, and GPS tracking. Drivers are naturally concerned about cameras capturing everything they do on the job. They may think you don’t trust them or you are looking for reasons to let them go.

That’s why it’s important to communicate the reasons behind your newest safety solution and how it can help your drivers. Here are some tips on talking to your drivers about dash cams and GPS monitoring systems for your fleet.

Don’t surprise your drivers

Tell your drivers before the installation of the cameras. Don’t let them discover your tracking system after the fact. Be transparent about the fleet GPS cameras’ capabilities and how you intend to use the data.

Educating and training employees will help garner support and prevent potential issues down the road.

Explain why the company needs cameras & tracking

If you are concerned about lawsuits because of the increase in staged accidents, tell your drivers. Be honest about your concern about distracted driving. To pinpoint bad habits that need to be corrected to improve efficiency and productivity, spell out what you see as problem areas.

Tie the systems to specific company goals, like decreasing accidents, improving delivery times, or increasing efficiency.

You want your drivers to understand you are investing in this system for the company’s well being — not to violate their personal space.

Outline the benefits for drivers

Make sure your employees understand how the camera and tracking systems work and how they can protect drivers as well.

When a fleet truck is involved in an accident, other involved parties may try to blame your driver. Cameras can provide real-time proof to exonerate a driver who is not at fault.

The company may also use data from the systems to improve driver training. Educating your drivers so they understand expectations and can respond appropriately in certain situations helps reduce risks. For instance, some Safety Track customers create an incentive system using the driver scorecard, which scores a driver’s performance based on alerts.

Provide written guidelines for drivers

When you launch a tracking system, make sure you provide your drivers with guidelines on how the equipment works, what will be recorded, and who can access that data.

It’s one thing to talk with your employees and drivers about these tools and how they fit into company culture. It’s another to provide them with written guidelines that they can refer to in the future.

The guidelines should spell out your expectations of your drivers and any activities that are prohibited. Make sure you also specify disciplinary actions drivers could face if they fail to abide by the guidelines. Also, be sure to provide company contact names and numbers in case drivers have questions about the equipment, driver behaviors, or driving incidents.

If you have questions about rolling out your fleet tracking solution, please contact us. We can help you successfully integrate the technology without any missteps, employee pushback, or loss of service.

Safety Track is a one-stop source for GPS tracking and fleet cameras. Since 2002 we’ve been providing companies with a complete line of fleet & trailer tracking along with (elogs) for DOT compliance. Safety Track provides the best solutions and applications to fit you or your company’s needs. Reach out to us for more information.

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