The Big Brother Myth SOLVED!

Do your employees cringe at the idea of a GPS tracking device and In-Vehicle Cameras in their vehicle? The resistance to “big brother” can be a struggle for employers to overcome and employees may complain about being “spied on” or “a loss of trust.” Some drivers may even threaten to quit if a fleet tracking device or camera is put in the vehicle, but if they’re not doing anything wrong, why would they be so upset? Even though drivers are some of the harshest critics of GPS vehicle tracking technology, they actually have a lot to gain.

Increased Driver Safety


Whether they choose to believe it or not, drivers who speed put themselves at a higher risk for accidents. In fact, the National Highway Traffic Safety Administration says speeding is a factor in one-third of all motor vehicle
accidents. With Safety Track’s Speed Alerts and Camera DVR system, you’ll be able to see what’s going on inside and out of the vehicle, while also seeing speed alerts, idle time and much more. By eliminating the temptation to speed, your drivers will be far safer, while receiving less traffic tickets. You can even use the automated reports and video to argue inaccurate speeding fines and accidents.

Fight Wrongful Accident Liability

Even when your drivers are cautious and safe, accidents can still happen; we’re all human. If your employee gets into a wreck, the police may get an earful of the “he-said-she-said” game.  Individuals may want to sue your business, hoping to get some extra cash for “pain and suffering.” With an In-Vehicle Camera system, along with a fleet tracking solution, you’ll have concrete records and VIDEO what is happening in and around your vehicle, along with your driver’s speed, location, direction of travel and more. It can turn a knock-down-drag-out lawyer fight into an open-and-shut case, saving you TIME and MONEY. You’ll keep the points off your driver’s license and the lawyer’s fees off your books.

Driver Incentive Programs

Even with the data and video on their side, drivers may still resist a GPS Fleet Tracking System. However, a simple incentive program can change the minds of even the most stubborn employee to get on board. After installing Safety Track’s system, you’ll notice a decrease in fuel cost, insurance claims, and also repair costs, almost immediately. Taking a portion of that savings and offering it to your safest and most fuel-conscious employees as a gift card, free time off or cash bonus, can show your drivers that fleet tracking devices can work for them. With our Fleet Metrics dashboard application, you easily see who has the fewest Speed Alerts, lowest idle times and more. Print them off and post them in the office to create a friendly competition. You’ll soon have your drivers boasting about saving you money.

Top 10 Driving Distraction Know-How’s

Distracted DrivingIn this day and age we are always in a rush; going, moving, doing, something always needs to be done. There just doesn’t seem to be enough hours in a day to accomplish everything we need. We even start to turn our vehicles into office space, social hub and a food table. With so many distractions out there in the fast pace technological world we live in, it’s a surprise we get to our destination in one piece. Anything can become a distraction for us, like bugs drawn to a bug-zapper; they can range from the tan, ripped guy running down the street, to the blinking lights on a new party store. While realistically we can’t eliminate driving distractions 100%, there are a few easy things you can do to take those negative habits and turn them into positive ones.

#10: Under the Influence: And not just Alcohol.   

While we are all aware of the affects of drinking and driving, that’s not the only substance that can impair driving abilities. Many people have prescription medications or pain killers they take, which can leave them feeling drained, groggy or even sleep deprived. This clouding of judgment and mental stability is safe for not only them but drivers around them.

Solution: Ask your doctor about side effects and don’t drive until you know how your body reacts to the medication.

#9: Keeping Track of Man’s Best Friend.

Dogs LOVE car rides and feeling the wind on their face, there’s nothing like it. But many dogs don’t just sit in one seat for the car ride. They want to see everything and are constantly bouncing around from the front to the back. Sometimes you might have papers in a seat or an open drink that could potentially spill. Occupying your attention on them leaves you and others on the road vulnerable and at risk.

Solution: Dog carriers or even harness devices to help limit your pets’ mobility in the car.

#8: Playing Referee with the Kids.

Everyone thinks that their child is an angel sent from above, but what happens when your “angel” turns into a screaming monster? First reaction is to see why their crying and comfort them. Those seconds your eyes come off the road can be the difference of an accident and safety.

Solution: Try and talk your little one down. If that doesn’t work, pull over.

#7: Make- Up and Multi-tasking.

Women are no stranger to leaving the house and trying to finish putting on their eye liner or even mascara while driving. Men are also the blame, brushing and fixing their hair in the rear view mirror or even shaving! Some people find driving boring and like to enjoy a good book or newspaper article.

Solution: It can wait, or wake up earlier to accomplish needed tasks.

#6: Search and Rescue Missions.

Everyone has had those times when things slip out of your hand, or take a corner too tightly and things slide off seats, dashboards and center counsels. CD’s, phones, papers, food etc have found their way to the floor and it’s something you need, it’s almost in your reach. As you start to reach the wheel comes with you but is caught in time; Close Call!

Solution: Car organizers for CD’s, iPod and cell phone holders, along with binders are readily available.

#5: Radios, iPods, and Other Electronics.

With today’s advancing technology, electronics are being coming more alive. You can now do almost anything with iPod’s and radios. With such an amazing technology out there and at our finger tips it’s hard to NOT be distracted even walking down the street, let alone driving.

Solution: For iPod’s, make a driving play list so you can listen to your favorite songs hands free. With a high-tech radio, preset your stations or even have the blue-tooth hands-free radio.

#4: “Taking a Deep Breath.”

Road rage is something that sneaks up on a lot of us while driving. We find ourselves yelling at lights, cars and people; someone cuts you off or just is driving 15 under the speed limit. Your first reaction maybe to speed up and give them more than just a piece of your mind, not thinking of the danger you are not only putting yourself in but also the others around you.

Solution: Turn the negative into a positive. Stop, Take a deep breath, and if you can’t handle the rage, pull over to avoid escalating a potentially dangerous situation.

#3: “Yes I’ll have fries with that meal…”

Cars are more than just a transporter. With every place now having the comfort of drive thru’s, the car is now not only a mobile transportation, but also a dinner table. Fast pace atmospheres drive us to be always on the go and always moving, forcing us to eat between the limited time we have in between activities. Spilling your hot morning coffee causing you panic and not have full control of the vehicle is just one example of the many situations that could happen.

Solution: Make time for meals, or even pack snacks for in between trips to help curve hunger.

#2: Limit Phone Calls.

How many times have we passes a car going too slow and the drivers on the phone, too many to count! Cars are the “other office space” on wheels. They host family meetings, conference calls and any other business needed to be dealt with between trips to the grocery store. Dealing with work matters or maybe talking to a relative can take away your total mental focus off the road and on to the conversation at hand.

Solution: Blue-tooth head-sets are widely available and can be paired with any phone these days. They prove the conversation you WANT with the hands-free focus driving NEEDS.

#1: Texting and Social Media.

With the increasing social media movement being forced on the younger generations, anywhere is now considered a social hub. The car, their rooms, even the bathroom can provide a back drop to Instagram pictures, Vine videos, and Facebook updates. Being on all these sites, it seems more and more teens and younger adults are updating their lives on the road. “Becky Smith posted- ‘This traffic on I-94 is CRAZY!!’” is almost too common on the web these days.

Solution: Talk to your kids about the dangers of not having full attention on the road, and also display good driving habits while they are in the car. Also, it can wait; people don’t need to see you driving to know what you look like or if you are having a good hair day.

Safety Track Expands to a New Site

Throughout the month of May Safety Track was moving forward into a newer, bigger, better office space to better fit the needs of the growing business. Along with this big move, other forms of the company have been growing as well. Safety Track is proud to introduce a new website that has been launched to show all of their camera products. will now cover all information on the cameras that Safety Track carries. Along with the In-Vehicle-Camera that Safety track has become known very well for we are introducing many other camera options to the mix.

Some of the new products from Safety Track Cameras are:

  • The 4-Channel Fleet DVR camera System. Much like the In-Vehicle-Camera, the 4-channel camera will offer video recording for a fleet management system but now with [highlight color=”eg. yellow, black”]more[/highlight] cameras, camera angles, and views. [highlight color=”eg. yellow, black”]Coming soon to this product will be WIFI support.[/highlight]
  •  A backup camera for any fleet looking to improve their safety with a 7” LCD monitor and [highlight color=”eg. yellow, black”]night vision/waterproof capabilities.[/highlight]
  • Wireless backup camera to help improve fleet safety with a 7” LCD monitor able to support up to [highlight color=”eg. yellow, black”]four cameras with no wires connecting them[/highlight]. Also including night vision and waterproof capabilities.
  • the Avenger Sports Camera, a [highlight color=”eg. yellow, black”]Waterproof, HD, High Speed sports camera[/highlight] perfect for anyone looking to record their action in any sport.

Safety Track is happy to have these new products and looking forward to when the new Live Streaming camera arrives. We hope to see you visit for more information on all of these products. Please feel free to contact us at (888)286-9829 or visit us at

Distracted Fleet Drivers and How To Prevent it.

Did you know that only 52% of accidents involving cell phones are actually coded as such accidents? There has been a major issue with continuous cell phone use by drivers that can be distracting and cause accidents or problems while in transport.

Did you know that as an employer, the company can be held responsible for accidents caused by drivers and cell phones?

Its time to take the steps to start preventing such accidents and this use by drivers. Safety Track offers a variety of products that can help protect the company from these problems and help with the safety of your fleet drivers and others on the road.

Safety Track’s In-Vehicle-Camera can be a key to preventing cell phone use while driving. While a vehicle is in motion it is being monitored by Safety Track’s In-Vehicle-Camera from two different angles; A driver’s compartment view and a forward view.  The technology of monitoring a drivers actions can help prevent any unethical actions a driver may commit while in commute, including cell phone use and texting.

Many drivers may use Cell phones for navigation or a form of finding directions, well, that is no longer needed. With Safety Tracks GPS Fleet Tracking Systems you can know where your driver is and tell them where to go at the same time. Tracking systems are equipped with navigation screens that are dispatched to from the home or office; there is no longer a need for the driver to even take there hands off the wheel anymore with Safety Track’s Technologies.

Coming Soon to Safety Track is also a Four Channel GPS, DVR, Live streaming camera system that can allow employers to monitor there driver right then and there with location and a view of what the driver sees all around and a view of the driver. Advances in GPS Fleet Safety technology are coming fast so check out this Camera offered soon from Safety Track.

Check Out and for more information on the products or, check out fleet blogs for a blog on cell phone use.

In Vehicle Cameras – Changing Fleet Management Forever!

ST-In Vehicle Camera

In today’s economy, having the ability to not only track your fleet vehicle, but also ride along with them has just made its way to the small business owner. Once too costly to be an advantage to the small business owners, the In Vehicle Camera DVR for Safety Track changes all that.
This 2 camera system is easy to install, as it mounts inside the vehicle, on the windshield and captures all of the days driving events.
You can watch and see what the driver sees out the front camera, but also watch and see what the driver is doing. Distracted driving is now known to cause more accidents than any other driver related mistake. All of the day’s information is saved on a SD card that can be removed from the device and loaded onto your computer. See the habits and make correct to fast acceleration, hard braking and any other driving habit that could be causing your vehicle from a longer life.
This camera has been tested and is being used in many different industries today. From taxi and ambulance services, Heavy Equipment in the steel industry, to even railroad companies now want to see what is going on in their vehicles.

Thinking of using this in a larger fleet, not a problem, there is even a WI-FI adapter that let you wirelessly download data whenever the vehicle returns back to the yard. No more having to download 30-40 SD cards. Manage your fleet’s data, and not let someone else do it for you.
Low start up cost, with NO reoccurring fees, ever!
This is changing how companies look at monitoring their fleet vehicles.

Five Ways GPS Fleet Tracking Save (and Make) You Money

Saving money is making money, and Safety Track saves fleet companies hundreds, even thousands of dollars per year. These GPS Fleet Tracking units sport numerous features that make tracking vehicles and streamlining operations simple.

1. Use less fuel and stop speeding drivers
The EPA estimates that reducing speed by 10MPH increases fuel efficiency by 20%. Our HVAC customers report $150 savings per 10 vehicles in one month by keeping their drivers at a maximum of 65MPH. The owner of a towing company saved $4000 over two months just in fuel costs. Do the math for your business and add up your savings. The dollars add up fast-here’s a simple example with a very conservative estimate: 50 vehicles reduce speed and save $10 each per week in gas costs. That’s $26,000 in a year. Slowing down a speeding driver can also limit tickets, accidents and litigation against your company.

2. Limit unnecessary trips and unauthorized use
Customers tell us their employees off-route driving completely ends once they know a GPS fleet tracking unit is installed in their vehicle. No more extended lunches, driving off-route to go home to eat, run errands, etc.

One customer reported that one driver was traveling home 60 miles per day when they should have been working. That’s a potential savings of $15-20 in fuel per day. And that’s just for one driver.

3. Ensure proper work hours, lunch breaks and overtime records
This is self explanatory, and another area where you can save thousands of dollars per year. Employees won’t likely record bogus work, lunch or overtime hours if they know their work vehicle is being tracked. If you can gain just 30 minutes of productivity each day you will save about $3,000 per employee each year.
The more your workers actually work and record correct information, the more your business is operating cost-efficiently. The immediate impact GPS fleet tracking units provide in this category is mentioned quite often by our satisfied customers.

4. Monitor company gas purchases/gas cards
Lets face the facts–gas will only get more expensive, and some employees try to cut corners and cut money out of your bottom line. Can you afford even one employee stealing $20 in fuel every week ($1040/year) from your gas account? That’s $1040 you could put in your own gas tank! This is another area where questionable purchases can be tracked and verified with our easy-to-use GPS fleet tracking software.

5. Theft prevention
Track all your vehicles every two minutes and have alerts sent to your cell phone, email or PDA whenever your vehicle is started or moves outside of a designated area (geofence). This feature gives you peace of mind 24/7/365.

To summarize, below shows a standard cost savings by implementing a GPS fleet tracking system.

  • Reducing speed on a single vehicle by 10MPH increases fuel economy by 20%
    – 7 gallon weekly decrease in fuel usage
    – Weekly fuel savings of $20-30
    – Annual fuel savings of $1,000-$1,500
    (varies based on MPG, daily miles driven and fuel cost)
  • Eliminating unnecessary driving by 10 miles per day for a single vehicle
    – 4 gallons of fuel saved per week
    – Weekly fuel savings of $14
    – Annual fuel savings of more than $700
    (varies based on MPG and fuel cost)
  • Losing 15 minutes per day of productivity from a single employee
    – 65 hours per year in lost productivity
    – Approximate savings of $1,200-$2,000
    (varies based on hourly rate)
  • One employee uses a company gas card to fill their personal vehicle once a month
    – Monthly fuel savings of $70
    – Annual fuel savings of $840
    (varies based on fuel tank size and fuel cost)

The below sample cost savings and ROI is for a single employee. Your ROI will vary based on number of vehicles in your fleet, amount of miles driven and fuel consumption.

Gas savings


Productivity gained


Theft savings


Total annual savings


Safety Track’s first year cost


First year ROI


GPS Tracking

We had the opportunity last weekend to drive the Washington DC. With that we notice a lot of vehicles on the road that had graphics on the side of their vans, trucks and even cars. Owners spent hundreds, if not thousands of dollars on the graphics on their company trucks. We know the purpose of this is to be noticed, to attract business. But what if you drivers were speeding down the highway, wasting gas, saw it many of times, or sitting in a parking lot reading the newspaper with the engine running, wasting gas. How would you know? See our Idle Calculator- it’s free. There are many numbers out there that say idling for one hour waste .75 gallons of gas. How much is gas right now, $2.75/gallon? Think about if your driver idles for 2 hours a day. So, over a week

CSA 2010 Compliance

Many Changes are coming this year for the fleet trucking industry. Safety Track’s Fleet Management System can give you the ability to track and maintain drivers moving hours. Stored for up to 6 months and having the ability to store into your tracking system, gives you the added advantage need to meet the tough CSA 2010 requirements set forth by the U.S. Government. With the built in maintenance module, you can track DOT information and Safety Inspections, all in one convenient location. Track any infraction your driver may have or your fleet may have within the system. Along with these feature the Fleet Management System from Safety Track, a leader in Fleet Safety and Tracking, your will have a industry leading fleet tracking and routing solution. Track and dispatch your fleet to approved truck routes.

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Asset/Trailer Tracking

Since the inception of GPS Tracking and Fleet tracking, there has not been a unit that can provide large fleet trailer owner with the reliable tracking and scalable management of their trailer fleet.

Battery life has long been the Achilles heel of the trailer tracking unit. Many units were very reliable, yet the battery life would last only a few days to a few months. Some even tried solar power units in an effort to breach this gap in the trailer tracking oasis.

One unit now claims to have battery life of up to ten years. TEN YEARS!!! With full online reporting and 6 updates a day, this unit bridges the gap of functionality and form. This seems to be an answer to the long awaited question, How They Do That? The unit is very compact and low in profile. 6.3″ X 9.2″ X 1.77″. It can be fitted on any trailer, either vertically or horizontally. Log in and “see” what you have been missing

Trailer tracking has now met its match.