The Big Brother Myth SOLVED!

Do your employees cringe at the idea of a GPS tracking device and In-Vehicle Cameras in their vehicle? The resistance to “big brother” can be a struggle for employers to overcome and employees may complain about being “spied on” or “a loss of trust.” Some drivers may even threaten to quit if a fleet tracking device or camera is put in the vehicle, but if they’re not doing anything wrong, why would they be so upset? Even though drivers are some of the harshest critics of GPS vehicle tracking technology, they actually have a lot to gain.

Increased Driver Safety


Whether they choose to believe it or not, drivers who speed put themselves at a higher risk for accidents. In fact, the National Highway Traffic Safety Administration says speeding is a factor in one-third of all motor vehicle
accidents. With Safety Track’s Speed Alerts and Camera DVR system, you’ll be able to see what’s going on inside and out of the vehicle, while also seeing speed alerts, idle time and much more. By eliminating the temptation to speed, your drivers will be far safer, while receiving less traffic tickets. You can even use the automated reports and video to argue inaccurate speeding fines and accidents.

Fight Wrongful Accident Liability

Even when your drivers are cautious and safe, accidents can still happen; we’re all human. If your employee gets into a wreck, the police may get an earful of the “he-said-she-said” game.  Individuals may want to sue your business, hoping to get some extra cash for “pain and suffering.” With an In-Vehicle Camera system, along with a fleet tracking solution, you’ll have concrete records and VIDEO what is happening in and around your vehicle, along with your driver’s speed, location, direction of travel and more. It can turn a knock-down-drag-out lawyer fight into an open-and-shut case, saving you TIME and MONEY. You’ll keep the points off your driver’s license and the lawyer’s fees off your books.

Driver Incentive Programs

Even with the data and video on their side, drivers may still resist a GPS Fleet Tracking System. However, a simple incentive program can change the minds of even the most stubborn employee to get on board. After installing Safety Track’s system, you’ll notice a decrease in fuel cost, insurance claims, and also repair costs, almost immediately. Taking a portion of that savings and offering it to your safest and most fuel-conscious employees as a gift card, free time off or cash bonus, can show your drivers that fleet tracking devices can work for them. With our Fleet Metrics dashboard application, you easily see who has the fewest Speed Alerts, lowest idle times and more. Print them off and post them in the office to create a friendly competition. You’ll soon have your drivers boasting about saving you money.

Tracking Your Teen Driver

It’s ten o’clock; do you know where your children are…and how fast they’re traveling? This has been an age old worry for parents of teen drivers. With today’s new technology, it is much simpler than you think.Steps

  • 1. First determine the type of tracking system you will need for tracking your teen driver.
  • 2. There are many types of GPS tracking devices on the market today.
  • 3. The first type of tracking device is a passive device that collects driving data. Once placed in the vehicle it can collect driving data for up to two weeks. You then must remove the unit from your vehicle and then the data can be downloaded onto your computer. A detailed report of the past time the device was in the vehicle will be generated using Google maps of Microsoft Virtual earth. You can either plug these units into your 12v power outlet in your car, or have any local auto installer hardwire the unit for out of sight installation.
  • 4. This is cost effective with unit cost ranging from $150 – $300.
  • 5. The second type is a real-time tracking unit that can be easily installed into a vehicle and gives real-time information via the internet. The parent goes online and logins into their account and can locate the vehicle (teen driver) at any time of the day or night. Many of these have a monthly monitoring cost needed to transmit the data back to the server which gives you the real-time information. With this type of unit, you can receive alerts of speeding or leaving/entering “zones” that the parent can create. These types of unit require hardwire installation from any auto installer. Insurance discounts are available from your insurance carrier for having a real-time tracking unit in your vehicle.
  • 6. These units can range in cost from $299 – $499.



  • If your teen driver finds out that he/she is being tracked, you will need to be ready to explain/defend the need for this device. This can be a difficult discussion. Sometimes prior notice of tracking of the vehicle and the reasons why can help the situation.